The UK's most prestigious car awards ceremony
The 2022 What Car? Car of the Year Awards, sponsored by MotorEasy, will take place on Thursday, January 20 2022 from 7pm at Grosvenor House, Park Lane, London as we celebrate the best cars on sale. The health and safety of our guests are our top priority. We are working closely with our venue to monitor the situation regarding government guidelines and restrictions which may affect the event in a live capacity.
Overall category and price point winners will be announced across the night, and as always, a magazine summarising the winners will be published immediately afterwards.
Why the What Car? Car of the Year Awards matter?
Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.
On the night
Winners will be announced at a black-tie awards presentation and dinner on Thursday 20 January at the JW Marriott Grosvenor House on Park Lane. The night will showcase and celebrate the outstanding achievements and contributions made by procurement professionals.
The team at the Hotel have successfully run events throughout the latest period of the pandemic. They are well-drilled in ensuring that all protocols are followed in order to keep everyone as safe as possible.
We will be following all government guidance regarding events of this size.
- Proof of vaccination status (vaccinated or exempt) and a recent test result or indemnity must be shown prior to entry. There are no exceptions to this requirement.
- You must wear a face mask in the hotel prior to entering the event unless you have an exemption (proof may be required).
In addition, we are implementing the following measures to ensure everyone can safely relax and enjoy the evening.
- All attendees are requested to take a lateral flow or PCR test prior to attending, regardless of their vaccination status, and to only attend if the test is negative.
- Additional security will be present to ensure that the queue for entry to the event moves as quickly as possible and bunching is kept to a minimum.
- We will still host a drinks reception, but guests will have the option to go directly to their table on arrival if they would prefer.
- Extra space will be put between all tables to increase social distancing.
- Trophy collectors will not interact with the hosts when they come on stage, to minimise contact.
PRESTIGE THROUGH PARTNERSHIP
As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.
Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.
Every year, other supporting companies take up new sponsorships and realise the benefits of interacting with the biggest networking event on the motor industry calendar.
To be involved, please talk to the sponsorship team headed by Luke Tidy, who can be reached through his email at: luke.tidy@haymarket.com
MotorEasy is the smart and simple way for drivers to manage, protect and maintain their car.
Through MotorEasy’s revolutionary digital garage and free personalised account area, over 600,000 members have access to everything they need for miles of trouble free motoring. MotorEasy offers many services and partner products including Extended Car Warranties, GAP Insurance, Servicing, MOTs and a variety of insurance products to keep members’ vehicles in prime condition. MotorEasy, everything car, done for you.
Thatcham Research is the independent voice of automotive safety, security & repair, advising motorists, insurers and vehicle manufacturers to help reduce accident frequency, severity and costs and to realise the vision of ‘Safer cars, fewer crashes’.
Our data, combined with our knowledge, experience and expertise, enables us to create award-winning automotive products, all powered by a unique code that connects the entire automotive industry like never before. Value a vehicle anywhere in the world, gain a thorough insight into its history, specification and running costs, then see how much it’s worth to you. We’ll provide all the tools you need to win over new customers and keep existing ones loyal. From the total cost of a single vehicle to pricing up an entire fleet, we have the information and the insight to help you make smarter automotive decisions.
Launched in 2005, Quotezone.co.uk has grown to become one of the UK’s leading price comparison platforms.
An early pioneer of online comparison technology for the car insurance industry, Quotezone.co.uk has since expanded to offer free price comparisons for a wide range of financial services products, from home insurance to car insurance, pet insurance to public liability insurance.
Ohme offers a home charging solution that protects your car, your purse, and our planet.
Finding the best charging times and prices for you, Ohme makes your electric car ultra-sustainable. Drivers could save up to £750* a year smart charging with Ohme, compared to a standard charger. Use Ohme to take control of your charging and feel confident that your car will be ready to go when you are. Download the Ohme app, plug-in, and Ohme will take care of the rest.
*Based on using a Time of Use or EV specific energy tariff and driving 12,000 miles a year
Lydia Banton
Events and publishing executive
Tel: +44 020 8267 5053
Email: whatcar.awards@haymarket.com