The UK's most prestigious car awards ceremony

The UK's most prestigious car awards ceremony

The 2021 What Car? Car of the Year Awards will take place on Thursday, January 20 2022 from 7pm at Grosvenor House, Park Lane, London as we selebrate the best cars on sale. The health and safety of our guests are our top priority. We are working closely with our venue to monitor the situation regarding government guidelines and restrictions which may affect the event in a live capacity.

Overall category and price point winners will be announced across the night, and as always, a magazine summarising the winners will be published immediately afterwards.


Why the What Car? Car of the Year Awards matter?

Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.

Book your table

Book now for early bird tickets

Table of 10


Table of 12




You can pay by credit card online, or request an invoice. Bookings will be processed only after receipt of payment. Tables will be allocated on a “first come, first served” basis. The deadline for cancellations will be November 30, 2021. After this date, no refunds will be available; this includes bookings made after this date. For more information contact Lydia Banton at Early Bird offers end on 29th October 2021.
* For individual bookings fewer than 10 people, you and your guests will be placed on a shared table with guests from other companies




As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.

Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.

Every year, other supporting companies take up new sponsorships and realise the benefits of interacting with the biggest networking event on the motor industry calendar.

To be involved, please talk to the sponsorship team headed by Luke Tidy, who can be reached through his email at:

HEADLINE SPONSOR and Reader award

ALA Insurance

ALA Insurance is one of the largest independent providers of GAP, Warranty and other specialist insurance products for new and used vehicles. Operating in the motor industry since 1990, and specialising in GAP insurance since 2005, they are proud to provide exceptional levels of service and top-quality cover to all their customers.


Safety award and Technology award

Thatcham Research

Thatcham Research is the independent voice of automotive safety, security & repair, advising motorists, insurers and vehicle manufacturers to help reduce accident frequency, severity and costs and to realise the vision of ‘Safer cars, fewer crashes’.

Reliability Award

CarGuide is the only car check website using artificial intelligence to offer the most comprehensive view of a car’s past as well as its future. Powered by a machine learning platform that predicts which components are likely to fail in the future giving Motorists a true view of upcoming costs and possible issues.

Large and small electric vehicle


Onto is an all-inclusive electric car subscription with no deposit and only a monthly commitment, challenging conventional car ownership and putting the customer back in control. From £339 per month, your electric car is delivered to your door with everything is included: 1000 miles package, Insurance, Breakdown cover, Wear & Tear, Service & Maintenance, Charging and Road Tax. All the benefits of car ownership with none of the hassle.  

Small SUV

Cap hpi

Our data, combined with our knowledge, experience and expertise, enables us to create award-winning automotive products, all powered by a unique code that connects the entire automotive industry like never before. Value a vehicle anywhere in the world, gain a thorough insight into its history, specification and running costs, then see how much it’s worth to you. We’ll provide all the tools you need to win over new customers and keep existing ones loyal. From the total cost of a single vehicle to pricing up an entire fleet, we have the information and the insight to help you make smarter automotive decisions.



Lydia Banton

Events and publishing executive

Tel: +44 020 8267 5053



Luke Tidy

Partnerships manager What Car? 

Tel: +44 020 8267 5714



Helen Horton

Events manager

Tel: +44 020 8267 4174