The UK's most prestigious car awards ceremony

The UK's most prestigious car awards ceremony

The 2022 What Car? Car of the Year Awards, sponsored by MotorEasy, will take place on Thursday, January 20 2022 from 7pm at Grosvenor House, Park Lane, London as we celebrate the best cars on sale. The health and safety of our guests are our top priority. We are working closely with our venue to monitor the situation regarding government guidelines and restrictions which may affect the event in a live capacity.

Overall category and price point winners will be announced across the night, and as always, a magazine summarising the winners will be published immediately afterwards.

ABOUT THE AWARDS

Why the What Car? Car of the Year Awards matter?

Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.

On the night
Winners will be announced at a black-tie awards presentation and dinner on Thursday 20 January at the JW Marriott Grosvenor House on Park Lane.* The night will showcase and celebrate the outstanding achievements and contributions made by procurement professionals.

* We are pleased to welcome you back to live events. The health and safety of our guests are our top priority, so to keep everyone safe we are requesting that all attendees take a Lateral Flow Test prior to the event, and that if you have a positive result you do not attend the event, but pass your ticket to a colleague. Similarly, if you are contacted by NHS Track & Trace and advised to self-isolate, we request that you do not attend and that you pass your ticket to a colleague.

We are working closely with our venue to monitor the situation regarding government guidelines and restrictions which may affect the event in a live capacity. These rules and regulations in relation to the organisation of and attendance at live events are subject to change from time to time and in the event of any changes which may have an impact on our organisation of or your attendance at the event we will notify you of those changes by posting on this website and emailing directly those that have booked to attend the event. 

Book your table

Book now for early bird tickets

Table of 10

EARLY BIRD £3750 + VAT
STANDARD £4800 + VAT

Table of 12

EARLY BIRD £4500 + VAT
STANDARD £5760 + VAT

Individual*

EARLY BIRD £410 + VAT
STANDARD £510 + VAT

WAYS TO PAY
You can pay by credit card online, or request an invoice. Bookings will be processed only after receipt of payment. Tables will be allocated on a “first come, first served” basis. The deadline for cancellations will be November 30, 2021. After this date, no refunds will be available; this includes bookings made after this date. For more information contact Lydia Banton at whatcar.awards@haymarket.com. Early Bird offers end on 29 October 2021.
* For individual bookings fewer than 10 people, you and your guests will be placed on a shared table with guests from other companies

 

SPONSORSHIP

PRESTIGE THROUGH PARTNERSHIP

As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.

Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.

Every year, other supporting companies take up new sponsorships and realise the benefits of interacting with the biggest networking event on the motor industry calendar.

To be involved, please talk to the sponsorship team headed by Luke Tidy, who can be reached through his email at: luke.tidy@haymarket.com

OUR SPONSORS
HEADLINE SPONSOR

MotorEasy

MotorEasy is the smart and simple way for drivers to manage, protect and maintain their car.

Through MotorEasy’s revolutionary digital garage and free personalised account area, over 600,000 members have access to everything they need for miles of trouble free motoring. MotorEasy offers many services and partner products including Extended Car Warranties, GAP Insurance, Servicing, MOTs and a variety of insurance products to keep members’ vehicles in prime condition. MotorEasy, everything car, done for you.

Safety award and Innovation award

Thatcham Research

Thatcham Research is the independent voice of automotive safety, security & repair, advising motorists, insurers and vehicle manufacturers to help reduce accident frequency, severity and costs and to realise the vision of ‘Safer cars, fewer crashes’.

Small SUV

Cap hpi

Our data, combined with our knowledge, experience and expertise, enables us to create award-winning automotive products, all powered by a unique code that connects the entire automotive industry like never before. Value a vehicle anywhere in the world, gain a thorough insight into its history, specification and running costs, then see how much it’s worth to you. We’ll provide all the tools you need to win over new customers and keep existing ones loyal. From the total cost of a single vehicle to pricing up an entire fleet, we have the information and the insight to help you make smarter automotive decisions.

Large SUV

Quotezone

CONTACT US

BOOKING ENQUIRIES

Lydia Banton

Events and publishing executive

Tel: +44 020 8267 5053

Email: whatcar.awards@haymarket.com

SPONSORSHIP ENQUIRIES

Luke Tidy

Partnerships manager What Car? 

Tel: +44 020 8267 5714

Email: luke.tidy@haymarket.com

EVENT MANAGEMENT

Helen Horton

Events manager

Tel: +44 020 8267 4174

Email: helen.horton@haymarket.com