The UK's most prestigious car awards ceremony
There is no bigger prize for car makers than winning at the annual What Car? Car of the Year Awards, held at the Grosvenor House Hotel in Park Lane in association with Warranty Direct.
That's because the Awards are only given to the cars that set the highest standards in their class each year, while only the very best of the best gets to be named What Car? Car of the Year. Our Awards matter to car makers because the authority and integrity of the What Car? brand helps them to sell cars.
It adds power to advertising and marketing campaigns and is a huge draw to get potential customers through the showroom doors and buying new cars. That's why the What Car? Awards is one of the biggest and most anticipated dates on the UK automotive calendar. Many of the key people in the UK and global automotive industry use the dinner as a way of catching up with friends and forging new business relationships.
WHY THE WHAT CAR? CAR OF THE YEAR AWARDS MATTER
Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.
Book before November 17 2017 to secure the Early booking rate
WAYS TO PAY
You can pay by requesting an invoice or credit card. Bookings will be processed only after receipt of payment. Tables will be allocated on a “first come, first served” basis. The deadline for cancellations will be November 30, 2017. After this date, no refunds will be available; this includes bookings made after this date. For more information contact Charlene Harry at whatcar.awards@haymarket.com.
* For individual bookings fewer than 10 people, you and your guests will be placed on a shared table with guests from other companies
PRESTIGE THROUGH PARTNERSHIP
As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.
Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.
Every year, other supporting companies take up new sponsorships and realise the benefits of interacting with the biggest networking event on the motor industry calendar.
To be involved, please talk to the sponsorship team headed by Kate Hannam, who can be reached through her email at: kate.hannam@haymarket.com
Warranty Direct has been providing industry-leading extended car warranties direct to the consumer since 1997.
cap hpi sets the standard in automotive data. Used by trade professionals for almost 80 years, cap hpi is a trusted partner at every stage of a vehicle’s lifecycle. Its comprehensive data, combines with their knowledge, experience and expertise to provide a unique understanding of automotive, helping customers of all shapes and sizes manage risk and increase profit.
Thatcham Research is the independent voice of automotive safety & repair, advising motorists, insurers and vehicle manufacturers to help reduce accident frequency, severity and costs and to realise the vision of ‘Safer cars, fewer crashes’.