The UK's most prestigious car awards ceremony

The UK's most prestigious car awards ceremony

The 2023 What Car? Car of the Year Awards, sponsored by MotorEasy, will take place on Thursday, January 19 2023 from 7pm at Grosvenor House, Park Lane, London as we celebrate the best cars on sale. 

Overall category and price point winners will be announced across the night, and as always, a magazine summarising the winners will be published immediately afterwards.


Why the What Car? Car of the Year Awards matter?

Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.

On the night
Winners will be announced at a black-tie awards presentation and dinner on Thursday 20 January at the JW Marriott Grosvenor House on Park Lane. The night will showcase and celebrate the outstanding achievements and contributions made by procurement professionals.

Event Programme

For all those attending the What Car? Car of the Year Awards, please see the evening's schedule, menu and table plan information below.

If you would prefer to download the programme as a pdf file directly to your device, please click the button below.

My Customers

Name Country
Alfreds Futterkiste Germany
Berglunds snabbkop Sweden
Island Trading UK
Koniglich Essen Germany
Laughing Bacchus Winecellars Canada
Magazzini Alimentari Riuniti Italy
North/South UK
Paris specialites France



As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.

Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.

Every year, other supporting companies take up new sponsorships and realise the benefits of interacting with the biggest networking event on the motor industry calendar.

To be involved, please talk to the sponsorship team headed by Luke Tidy, who can be reached through his email at:



MotorEasy is the smart and simple way for drivers to manage, protect and maintain their car.

Through MotorEasy’s revolutionary digital garage and free personalised account area, over 600,000 members have access to everything they need for miles of trouble free motoring. MotorEasy offers many services and partner products including Extended Car Warranties, GAP Insurance, Servicing, MOTs and a variety of insurance products to keep members’ vehicles in prime condition. MotorEasy, everything car, done for you.

Safety award

Thatcham Research

Thatcham Research is the independent voice of automotive safety, security & repair, advising motorists, insurers and vehicle manufacturers to help reduce accident frequency, severity and costs and to realise the vision of ‘Safer cars, fewer crashes’.

Large SUV


Launched in 2005, has grown to become one of the UK’s leading price comparison platforms.

An early pioneer of online comparison technology for the car insurance industry, has since expanded to offer free price comparisons for a wide range of financial services products, from home insurance to car insurance, pet insurance to public liability insurance.


Ohme EV

Ohme offers a home charging solution that protects your car, your purse, and our planet.
Finding the best charging times and prices for you, Ohme makes your electric car ultra-sustainable. Drivers could save up to £750* a year smart charging with Ohme, compared to a standard charger. Use Ohme to take control of your charging and feel confident that your car will be ready to go when you are. Download the Ohme app, plug-in, and Ohme will take care of the rest.
*Based on using a Time of Use or EV specific energy tariff and driving 12,000 miles a year

Large & Small Electric Car, Electric SUV & Plug-in Hybrid




Established in 1914, NOCO designs and creates premium consumer battery chargers, jump starters, and batteries, as well as, a wide range of accessories. Through these world-class offerings, NOCO has effectively set the new standard in design, performance, and safety and has introduced an entirely new generation of products.



Lydia Curtis

Events Manager

Tel: +44 020 8267 5053



Luke Tidy

Partnerships manager What Car? 

Tel: +44 020 8267 5714



Helen Horton

Events manager

Tel: +44 020 8267 4174