The UK's most prestigious car awards ceremony

What Car? Car of the Year Tuesday 23 January 2018

There is no bigger prize for car makers than winning at the annual What Car? Car of the Year Awards, held at the Grosvenor House Hotel in Park Lane in association with Warranty Direct.

That's because the Awards are only given to the cars that set the highest standards in their class each year, while only the very best of the best gets to be named What Car? Car of the Year. Our Awards matter to car makers because the authority and integrity of the What Car? brand helps them to sell cars.

It adds power to advertising and marketing campaigns and is a huge draw to get potential customers through the showroom doors and buying new cars. 
That's why the What Car? Awards is one of the biggest and most anticipated dates on the UK automotive calendar. 
Many of the key people in the UK and global automotive industry use the dinner as a way of catching up with friends and forging new business relationships.

ABOUT THE AWARDS

WHY THE WHAT CAR? CAR OF THE YEAR AWARDS MATTER

Winning a What Car? Car of the Year Award is the biggest accolade a car and car maker can get. That's because the What Car? Car of the Year Awards are the most influential in the industry, thanks to What Car?'s unique position as a trusted, independent and expert voice in car reviewing. An Award win resonates on every level, both within the hierarchy of the car makers and with potential customers. Award wins drive marketing campaigns and lead to greatly increased sales success.

ON THE NIGHT

7:00PM

RECEPTION

8:00PM

DINNER FOLLOWED BY THE AWARDS CEREMONY

1:00AM

EVENT CLOSES

BOOK YOUR TABLE

Book before November 17 2017 to secure the Early booking rate.

TABLE OF 10

£4650 + VAT

Includes: Drinks reception, 3 course dinner, coffee and petit fours

TABLE OF 12

£5580 + VAT

Includes: Drinks reception, 3 course dinner, coffee and petit fours

 

Premium

£5550 + VAT Tables of 10 only

Includes: Drinks reception, 3 course dinner, coffee and petit fours, 5 bottles of wine, a photograph taken at your table, branding on your table, prime location in the room

 

Individual tickets* are available from £395 per person (+ VAT)

WAYS TO PAY

You can pay by requesting an invoice or credit card. Bookings will be processed only after receipt of payment. Tables will be allocated on a “first come, first served” basis. The deadline for cancellations will be November 30, 2017. After this date, no refunds will be available; this includes bookings made after this date. For more information contact Charlene Harry at whatcar.awards@haymarket.com

*For individual bookings fewer than 10 people, you and your guests will be placed on a shared table with guests from other companies

SPONSORSHIP

PRESTIGE THROUGH PARTNERSHIP

As a supporter of the What Car? Car of the Year Awards, your organisation will benefit from extra prestige and influence, because partnering the country's pre-eminent motoring awards places your company at the very heart of the industry.

Every year, supporting companies take up repeat sponsorship opportunities, and look to the sponsorship and events teams at What Car?, to develop bespoke packages that give their executives more exposure to potential clients from the industry than on any other occasion.

Every year, other supporting companies take up new sponsorships and realise the benefits of interacting with the biggest networking event on the motor industry calendar.

To be involved, please talk to the sponsorship team headed by Kate Hannam, who can be reached through her email at: kate.hannam@haymarket.com

OUR SPONSORS
HEADLINE SPONSOR

Warranty Direct - Headline and Hot Hatch

Warranty Direct  is the longest serving UK provider of direct consumer warranties. Founded in 1997 and with 20 years of experience, their FCA regulated extended motor warranties have helped to provide peace of mind driving to motorists whose vehicles no longer have their manufacturer’s warranty. In addition, Warranty Direct also provides gap insurance to new or used cars purchased from the dealership or privately.

Category sponsors

cap hpi - Small SUV

cap hpi sets the standard in automotive data. Used by trade professionals for almost 80 years, cap hpi is a trusted partner at every stage of a vehicle’s lifecycle. Its comprehensive data, combines with their knowledge, experience and expertise to provide a unique understanding of automotive, helping customers of all shapes and sizes manage risk and increase profit.

Thatcham Research - Safety award

Thatcham Research is the independent voice of automotive safety & repair, advising motorists, insurers and vehicle manufacturers to help reduce accident frequency, severity and costs and to realise the vision of ‘Safer cars, fewer crashes’.

ALA Gap Insurance - Readers Award

ALA is one of the largest independent providers of GAP and other specialist insurance products for new and used vehicles. Operating in the motor industry since 1990, and specialising in GAP insurance since 2005, they are proud to provide exceptional levels of service and top-quality cover to all their customers.

NEC - Technology Awards

Launching a new model or initiative? Need to bring people together to shout about it? Then choose the NEC; the UK’s best connected venue.

As well as exhibitions, the NEC can host product launches, gala dinner & awards, brand activations and annual conferences. It’s 34 specially designed meeting and conference suites host over 400 meetings for 2 to 700 delegates throughout the year, and it’s spacious halls present you with a completely ‘blank canvas’ for bespoke events for up to 10,000. Our expert team and fantastic support facilities are on hand to help turn your vision into reality!

CONTACT US

BOOKING ENQUIRIES

Charlene Harry

Marketing manager

Tel: +44 020 8267 5659

Email: whatcar.awards@haymarket.com

SPONSORSHIP ENQUIRIES

Kate Hannam

Strategy director

Tel: +44 020 8267 5714

Email: kate.hannam@haymarket.com

EVENT MANAGEMENT

Shane Atkinson

Assistant events manager 

Tel: +44 020 8267 4174

Email: shane.atkinson@haymarket.com